OBJECTIVE
To create a Label for a sauce that both looked good and conformed to the food
guidelines
To create a Label for a sauce that both looked good and conformed to the food
guidelines
PROCESS
The process began with one of my favorite flavor combos, chili and lime. The
challenge was combine theses things visually in an interesting way and convey
the flavors with the label. Using a combination of colours and forms I began
to create a structured harmony between the pepper and the lime making
them almost look like the lime is built around the pepper showing how they
complement each other. Then I placed and stylized the labels and ingredients
to fit the design and picked complementary type.
MEDIUM/TOOLS USED
Illustrator, InDesign, Dimension
The process began with one of my favorite flavor combos, chili and lime. The
challenge was combine theses things visually in an interesting way and convey
the flavors with the label. Using a combination of colours and forms I began
to create a structured harmony between the pepper and the lime making
them almost look like the lime is built around the pepper showing how they
complement each other. Then I placed and stylized the labels and ingredients
to fit the design and picked complementary type.
MEDIUM/TOOLS USED
Illustrator, InDesign, Dimension